REsponsibility
Authentic flavors in the
most responsible packaging
We believe that you can only get the best by doing it yourself. That’s why we develop and we prepare our drinks ourselves and bottle them in our own plastic bottles,
the raw material is the recycled material we produce.
Recycled plastic bottles pass through our factory every day, which get a new life in our hands as responsibly produced recycled raw material. Environmentally friendly plastic products are made from this plastic, and we use this same plastic to pack our drinks that have proven to be tasty at our liquor factory in Ilvesjoki, Kurikka.
As a sign of low environmental impact, our plastic bottle is the first and still the only Swan-labelled plastic bottle in the Nordic countries and the first Finnish Swan-labelled liquid packaging.
WE MAKE BOTTLES FROM DOMESTIC RECYCLED PLASTIC
Our subsidiary Pramia Plastic Oy handles one million recycled bottles collected from Finland on deposit every day. The process produces food-grade plastic granules, from which we make our plastic bottles.
WE THINK
NATURE
The effect of our plastic bottle on the eutrophication of water bodies and climate acidification is only one-tenth compared to a glass bottle. (MAMK)
WE SAVE
ENERGY
We use the waste heat from production with the help of a heat pump to cool the machines and heat the production premises. The lighting in our buildings works with LED lights and we only use renewable electricity as energy.
OUR PRODUCTION
IS CARBON FREE
Our production facility is Finland’s first completely carbon-free factory. We produce more wind electricity than our factory itself consumes and transfer the surplus electricity to our subsidiary, Pramia Plastic.
OUR MINIMUM
PACKAGING WASTE
We pack the bottles in a plastic recycling film that weighs only 10 grams. We do not use heavy and bulky cardboard boxes.
WE PRODUCE ENERGY
WITH YOUR OWN WIND POWER
We have our own 750 kW wind turbine, which produces electricity for production, heating and bottle production. We also have an internal electricity network and are completely self-sufficient without investment subsidies or feed-in tariffs.
THE TRANSPORTATION OF OUR BOTTLES IS MINIMIZED
We group pack the bottles in a plastic recycling film that weighs only 10 g. We do not use heavy and bulky cardboard boxes. In one truck, instead of ready-made bottles or cans, we transport an amount of plastic granules to the beverage factory, which corresponds to 23 truckloads of bottles or 13 truckloads of cans. At the beverage factory, we make our plastic bottles from granules.
WE KNOW
THE TASTE OF THE FINNISH
We do all the product development work ourselves, because we control the drink categories and know the taste of Finns. We have almost 30 years of experience in making different types of drinks.
WE ARE FOREIGNERS OF THE CIRCULAR ECONOMY
We are involved in the entire plastic bottle value chain. Our subsidiary manufactures plastic suitable for food contact from recycled bottles, which we blow into bottles and fill with our drinks. After the bottles end up back in recycling, we start the chain from the beginning and save our precious natural resources. No other alcohol manufacturer can do this.